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Acknowledgement Help Bring Fantasy Football To Life

23 February 2012COMMENTS

Aurasma is the most advanced augmented reality platform on the market and Acknowledgement have the privilege of utilising this game changing technology in future projects. If you haven't heard of what Aurasma does, you may be familiar with their logo as the 2011/12 shirt sponsor for Premier League football team, Tottenham Hotspur.

Working alongside Aurasma, Acknowledgement helped showcase the power of the technology to Tottenham Hotspur fans by bringing to life an advert in the match day programme and showing a dream version of events.

Following on from Tottenham's fiercely fought draw with London rivals it was decided to visualise a game defining moment in the final minute of play, where Chelsea captain John Terry blocks a goal bound shot from Tottenham's Emmanuel Adebayor.

The advert, designed in the style of a managers tactical scribbles, prompts the viewer to download the app then point it at the advert to see what they wanted to see.

Why not try yourself simply download Aurasma and watch the magic happen...

 

Come on you Spurs!

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Author.

Darren Walters
Darren Walters (Senior Designer)

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