I've been a user of Google Search (and Google Search only) for as long as I can remember so I was interested in a new campaign by Microsoft that attempts to back up their claim that users prefer Bing search results to Google 2:1.
I've never used Bing intentionally yet have by chance a few times; I've often been browsing in an internet cafe and quickly realised the search engine is powered by Bing- my reaction is to immediately type google into Bing's search box and continue searching via Google. It seems I'm not the only one as Bing have disclosed that the most searched phrase on Bing is 'google' for the 28th month in a row, closely followed by 'goggle' and 'googlle.'
Microsoft's new campaign will run on TV during the MTV Music Awards, the campaign is supported by a microsite that lets users compare Bing and Google search results side by side and aims to show that Bing search results surpass Google results. The site invites users to submit a search term, they are then presented with Bing and Google search results side by side yet not told which is which, they are asked to pick which are their favoured results or select a draw if they're undecided. Users are taken through 5 'rounds,' at the end it is revealed which search engine they preferred overall. Upon hearing about the campaign I thought it was a nice promotional idea but was unconvinced of Bing's claims.