GLOSSYBOX Subscription Model For Beauty Samples

This is why I love the internet. Recently several subscription services have popped up and I've just signed up to GLOSSYBOX. 

The concept is simple; £10 a month and you get a lovely box of beauty samples allowing you to discover niche brands and stay up-to-date with beauty brands. As we all know beauty products can be expensive, so instead of spending hours agonising over whether to buy, this service allows you to try first.

There are several different subscription options including the usual 'the more you buy the more you save'. For £10 a month you can sign-up to a rolling monthly contract with no minimum comitment. Simple.

Once you sign-up, the site takes you through a small questionnaire to establish your skin and hair type and preferences for your box. Your first box is generic and comes with a mixture of products, whereas follow up boxes aim to be tailored to your preferences.

There's a whole range of brands that appear to have been trialled but the core concept is you try products you wouldn't normally pick up.

Founded in 2011 the site has already launched in over 20 countries and has over 150,000 subscribers. They are also just about to launch a new Men's section.

Another excellent example of a simlar service is Kopi coffee. For £7 a month you get a 250g gourmet coffee bag sent to you as beans or ground coffee,  and you get to try a new coffee every single month.

These entrepeneruial companies offer a service you can't get offline and are popping up in many different sectors.

I find the idea of sampling small amounts of many different types of the same product extremely appealing. What do you think, would you sign up to one of these services?