Making The Weather Social With Weathermob

After weeks of torrential rain and not much else, all everyone is talking about is the weather. ‘Weather talk’ is sometimes ridiculed as typically British but with such unpredictable conditions, who can avoid it?

Now is the perfect time for a rise in popularity of the social weather app Weathermob - an app that not only gives an up to date weather forecast, but also makes it social. It’s like the Instagram of weather.

There are of course lots of weather apps out there but the social aspect makes this one much more intriguing. You can share what you’re feeling about local weather via photos, videos and comments and see what your friends think about theirs.

What makes Weathermob more interesting is the way in which it helps the user put together an engaging story. It takes the weather report - a basic utility - and makes it more interesting by helping users create stories by writing headlines and showing how the weather makes them feel. Users can then express these stories via Facebook and Twitter which always helps in spreading a message.

A gamification element is also present as users become the weatherman by creating short headlines that highlight something about the current or upcoming weather, and then earn points and titles for talking about it. If you produce popular weather reports viewed by other members, you can become the Bureau Chief of your area, for example.

Weathermob has raised $360,000 in new funding from a many angel investors including Christopher Austin, Tim Albright, Drew Volpe and Mark Hastings. Since launching in November, the app already has millions of users from 128 countries and it’s set to get more and more popular.