We've just launched The London 2012 Social Scoreboard, which tracks all the main London 2012 Olympics sponsors’ social media performance.
The scoreboard was devised by our friends at Sociagility and ranks sponsors based on their performance across different social networks. Each sponsor’s performance metrics can be explored in depth (just click a logo) and compared directly with another so users can see who is making the most of their sponsorship.
Sociagility have been tracking performance since 19th April 2012 (100 days from the official start of the London Games) using their PRINT™ social media measurement and planning system.
If you’d like more information about how they've calculated the scores, please contact the team at Sociagility.