Our Work - Topshop NEWGEN Facebook App
The app allows Topshop fans to enter a daily competition to win an exclusive T-shirt designed by one of twenty NEWGEN designers.
It also allows fans to view each ot the t-shirt designs, read some fun facts written by the designers themselves, 'like' the t-shirts and share content from the app on their Facebook wall.
The app launched on Saturday and is already proving to be very popular, with entries to the competition coming in thick and fast. Do you have a favourite from the collection?