Supporting the Travis single of the same name, Selfish Jean is the place where bad goes in and good comes out.
Acknowledgement worked with the band to produce an original site encouraging wrong doers all over the world to take a little time out of their day to repent their selfish ways. The site judges these selfish acts and then offers users the opportunity to make a charitable donation, the value of which varies based on the severity of your act, or perform an act of penance. Penances range from smiling at strangers to creating your very own Selfish Jean t-shirt, using the free font provided on the site, and wearing it until you feel free of sin.
In addition to confessions, users can also call time on other guilty parties by reporting selfish acts for others to see. Within the first few hours of launch we had already seen some very interesting contributions!
Aside from the main feature of the site, it's also possible to view the excellent music video and download the font used in the video to create your own selfish jean t-shirts, or stickers to print out and stick on selfish acts. Nowhere else caters for selfish jeans better!
Built in a very short timeframe, the site uses a range of different technologies and functionality such as Flash, MMS, moderation tools and video uploads. Visitors are able to contribute pictures, videos and messages via the website and their mobile device.
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