Hovis

Appointed in 2011 following a lengthy pitch process, the brief from Hovis was a compete re-design of their consumer facing website. A key challenge was accurately reflecting the heritage and authority inherent in the Hovis brand whilst at the same time ensuring they embrace and lead in all things digital. Transparency of nutritional information was identified as being key for users as well as making the site social and a hub of content that is a jump off point rather than an end destination for users.